Wednesday, November 28, 2007
Sunday, met all most all the Ignyte leaders at ivans. how cool was tht!
tuesday, Simple plan came to Lasalle. freaking coool. 987 was there too and they promoted their album and performed 5 songs acoustic. awesome.. 1st ''concert'' amazing seeing them in real life neat experience. my sch rocks
12:50 AM |
Wednesday, November 14, 2007
''oie ah boy! dont run! later u fall down and become a beggar!'' said a chinese speaking mum.
freaking funny! the boy is like 5yrs old hahaha over exaggration! hahahahaha frist time hearing such a retarded statement. man.. the mother must realli love the boy, tryin to scare him until like tht.
amazing!
1:29 AM |
Saturday, November 10, 2007
when anything gets brighter the bigger its shadow gets.
Nobody was more vigorous than Oglivy in elevating the people who create advertising. He constantly encouraged them to do brilliant work. He accepted that advertising had to attract attention ( ‘’ You can’t save souls in an empty church’’) but not at the expense of selling a client’s product. The most important job of an ad is to centre all the attention on the merchandise and none on the technique of presenting it. Advertising has got to sell. Ogilvy was doing more than writing ads, he was creating brand images. David Ogilvy, not only did he succeed in branding such parity items as tonic water, credit cards(American Express), soap(Dove) and gasoline (Shell)but he also pulled off the sublime coup of branding himself. Every advertisement should be thought of as a contribution to the brand image. He believed in studying precedents and condifying experience into principles treating advertising as a profession with a body of knowledge. David Ogilvy contributed a great deal more to the business than several enduring campaigns. He created the concept of brand images. He trumpeted the virtues of research, global brands, and direct marketing. He embodied values of professionalism, civilization, and good taste. The ideas he championed, now well accepted if not always practiced, reminds us of the purpose of advertising
The magic of Advertising is the ideas. The magic of an idea is what lifts some advertising above the ordinary. No amount of dazzling production technique can cover up the absence of an underlying idea. What we know is that ideas are precious. They are hard to come by, fragile when young, powerful when established. They change perceptions, command loyalty, attract imitators and building brands. Advertising is a business of ideas. For example the Sony walkman added a headset to a tape player to create mobile music, for walking or jogging and eBay combined the appeal of a flea market with the internet to create an online auction site. Working with a creative product starts with the principal of tolerance for error; risks. Outstanding creative work is original in concept and execution. Original meaning untried, therefore, it entails risks. Risk is the heart of creativity. For example, Heineken beer, using green bottles instead of the usual brown ones. The distinctive bottles helped make Heineken one of the global beer giants. The ability to see relationships is an important part of the process as well.
Conclusion
After doing this essay and researching on what advertising is all about, I look up to David Oglivy as one of my heroes in the ad world. I applaud David Oglivy for his professional copywriting skills for he is highly acknowledged in this industry and the products that he comes out with have literally been sold proficiently. Before coming to Lasalle, I worked as an intern in a local advertising company called T & T. I enjoyed my time there and experienced what the local ad society is all about. I found it so intriguing and fun. Often, I’ve dreamt of being part of the industry, working in hand with the best and highly skilled professionals to produce and structure creative advertisements that catch the eyes of the audience.
its all about the idea.
i see a sign tht says caution, small children.
then it occurs to me.
'' im not afraid of small children''
12:44 AM |
Monday, November 05, 2007
Nice guys finish last.
Screw that.
at least they participate
wad will it be like in 2008?
when everyone goin their seperate ways.
lets wait and see!
re-adapting
12:48 AM |